Regionality, seasonality and natural quality are elements that are partly forgotten these days.
Regular customers know Margit Nolf as the stall holder in a permanently good mood, who has been around in the Farmers’ Market in the Markthalle for 10 years now.
You’ve been in the Markthalle with your own stall for just ten years now, but some of our older visitors knew you as a little girl.
laughs I hope they don’t have to be too old to recognise me! But yes, from when I was 14, I used to stand here in the Markthalle with my father and tried to help him out a bit on his stall. But he wasn’t the first in the family to appreciate the advantages of the Markthalle: my grandma used to walk from Rum to the Markthalle in Innsbruck with two crates of vegetables in order to sell her farm-fresh produce.
We assume that there are easier ways to get all your vegetables to Innsbruck these days. But you still have in common with your grandma that the majority of your goods come from Rum.
I’m very happy about both of those things! First of all, it would of course take me a bit longer if I had to carry the whole lot to Innsbruck myself, and secondly I appreciate the collaboration with my brother, Georg Lechner, who produces most of the products that you can buy here at my stall.
Aside from all sorts of root and other fresh vegetables, the big wooden tub of sauerkraut is particularly noticeable.
The selection of goods is seasonal so in the winter months we especially have cabbage, carrots, potatoes and other seasonal vegetables available. But the sauerkraut is very popular and many of my customers appreciate the high quality. The sauerkraut is produced in large quantities and according to traditional methods on the Lechnerhof farm and seasoned only with salt. That way, customers are free to add caraway themselves if they want. We want to make sure they have the option of seasoning the product according to their own tastes.
What makes you appreciate the Markthalle location just as much as your father and grandmother did before you?
Regionality, seasonality and the natural quality of the homeland are elements that are partly forgotten these days. But we give the people of the Tyrol a feel for what nature has given us. People can live well on what the land has to offer – it doesn’t always have to be exotic, and certain products are only available for a certain time anyway. But these are then of an extraordinarily good quality.
You can always be seen chatting and always have a smile on your face.
That’s because about 95% of my customers have been coming to me for years. We get to know each other, I recognise their faces, and they know and appreciate my range. Of course I enjoy seeing the same faces coming back again and again, and I’m always happy to hear while I work about what’s going on in the rest of Innsbruck/Tyrol.